Our Philosophy

  • Offer consistent, high quality & well thought branding and marketing research consultancy
  • Use only senior, experienced researchers for hands-on day to day management of all projects
  • A home for passionate researchers who enjoy the challenge of data mining & piecing together the ‘jig-saw’.

Insightful market research & consultancy

  • A research driven branding consultancy
  • Qualitative, Quantitative & B2B techniques at our disposal
  • Focus on FMCG & key specialist sectors
  • Coverage comprises ASEAN, the Indian sub continent & North Asia
  • Work with a network of 16 partner fieldwork agencies regionally.

Our Forte (A 2-prong approach)
1. Commercial
  • Market definition
    • Size, structure & channels to market
    • Needs , opportunities & gap analysis
    • Market trend analysis
    • Economic impact analysis
  • Product positioning
    • Brand name, identity & concept tests
    • Logo & packaging tests
    • Positioning & branding statement tests
    • Key attributes generation
  • Brand equity
    • Performance against competitors
    • Influence of price & other P’s
    • Influence of channel/distribution
    • Future intentions
  • Product & service tracking
    • Usage behaviour and attitudes
    • Trends and trial
    • Commitment, satisfaction & loyalty
    • Adoption pathways & barriers to use
  • Pricing & volumetrics
    • New & established products & services
    • Optimising revenues, sales or profitability
    • Optimising share or standing
    • Volume measurement
  • Media & communication
    • Media evaluation for superiority
    • Customer segmentation
    • Content definition and/or evaluation
2. Public affairs
  • Public Service
  • Education
  • Public Transport
  • Local Government
  • Tourism
  • Women
  • Youths
  • Crime
  • Corruption
  • Location Preference
  • Culture
  • Family Planning